Aakriti Goel

Opinion

Aakriti Goel

When COVID-19 collides with Ramadan, five tips for brands

14 April 2020 • As Muslims around the world brace for a very different Ramadan this year, Cheil MEA's Aakriti Goel offers some tips for brands on how they can still play a meaningful role in these unprecedented times.

About Aakriti Goel

Aakriti is a hybrid strategist whose business cards have been as diverse as the many countries she calls home. Starting in social media back when a ‘tweet’ was just a sound that birds made, she progressed to leading regional strategies for brands like Uber, Nestle, Unilever and Subway. Along the way she was recognized as ’30 under 30’, won some global awards including Cannes Lions, WARC, Effies, and launched a social enterprise. Currently she heads the Strategy & Data team for Cheil MEA overseeing an equally hybrid team of data analysts and brand strategists.